Felix Hernandez bottles his high heat and spices things up for opponents, shortstop Brendan Ryan befriends a buffalo, third baseman Kyle Seager shows teammates how he stays relaxed at the plate, and a fan takes his devotion to the team to the extreme. All are among the scenarios for six new Seattle Mariners television commercials shot on location in February at Spring Training in Peoria, Arizona.
The commercials begin airing on Sunday, March 17, during the broadcast of the Mariners vs. Texas Rangers Spring Training game (1:05pm start) on ROOT SPORTS™. The commercials will run throughout the season on local and regional broadcast and cable channels. They can also be viewed starting today at www.mariners.com, where viewers can vote online for their favorite.
This year’s campaign features a new tagline, “True to the Blue,” nine players and manager Eric Wedge.
“True to the Blue is about the connection fans have to the past, present and future of Mariners Baseball. It’s a way to say, ‘I’m a Mariners fan,’” said Kevin Martinez, Mariners Vice President of Marketing.
As in year’s past, the commercials are the result of a creative collaboration between the Mariners and Seattle agency Copacino+Fujikado. The commercials are shot on location in Peoria, Arizona, and directed by Blue Goose Productions of Mercer Island.
The campaign was created by Seattle-based Copacino + Fujikado, the Mariners long-time ad agency.
Advertiser: Seattle Mariners
Executive Creative Director: Jim Copacino
Creative Director/Writer: Mike Hayward
Writer: Andy Corbett
Production Company: Blue Goose Productions
Director: Ron Gross
Executive Producer: Bill Hoare
Account Supervisors: Steve Cunetta/Cole Parsons
Account Manager: Melissa Figel
Broadcast Producer: Kris Dangla
Editor—Troy Murison, Dubs. Inc.
Digital Post Production—Kevin Adams, Workbench